Thursday, July 28, 2011

Announcing MeQ (PageRank for Social Affinities)

The mutual engagement chart launched today, incorporates our MeQ (Mutual Engagement Quotient) based ranking, which we believe is revolutionary. Just as Google's PageRank revolutionized search relevance by leveraging the key principle of referral links to the content, we believe MeQ will revolutionize social affinity (likes, follows, friends, etc.) relevance by looking for reciprocal affinity to a brand. In other words, it's not enough for a large number of your fans to like Ashton Kutcher, it's equally important for enough of Ashton fans to like you back, to rank higher in our system. Thus you need mutual love to make the affinity relevant. This surprisingly simple principle leads to high quality affinities. To paraphrase John Lennon, "All you need is (mutual) love", to find meaning in the noisy world of social affinities.
The official press release is here.

Public Mutual Engagement Charts

We just went public with our mutual engagement charts on the home page. It provides top 10 affinities for any brand of your choosing. Try it out at our home page, if you havn't done so already. Feel free to embed the chart for any brand at your own web site or pass it on to your friend thru email or sharing (click the "Embed this chart" link on the chart).

Thursday, July 14, 2011

Mention of Colligent in

I & Marc Ratner had a good chat recently with Sean Ross and Tom Webster at Edison Research. Sean writes a Programming & Music column that gets published at His most recent article talks about the alternative station choices for listeners who were used to listening to a classic rock station in New York market (WRXP) which was recently sold. Per our data below, WDHA, WRAT, and WAXQ were the alternate choices for them. This is based on the mutual affinities of WRXP fans. Thanks to Shawn for including our insights into his column.